Advantages of Online Food Ordering System
Online presence and online food ordering system by restaurants ensure their visibility to customers while a customer-friendly online ordering system boost sales and profits. Online ordering and delivery services are trends for restaurant businesses globally and there are a number of good reasons for restaurants to start online ordering system. Some of the points are being discussed here.
Easy and Fast Service
Customers find it easy to order on the restaurants’ own websites and it is a very easy and fast service while they can order from even from their mobile by clicking on the websites or from mobile apps. A survey by Interactive Bureau and Viggle reveals that around 69% customers order foods online using mobile devices. More than 97% millennials use phones for any purposes and they use phones for food ordering frequently.
According to a Harris poll, people under 30 are the main customers to order foods online and 43% of average family’s food budget is spent on restaurant dining. People can order online from anywhere and get their foods delivered very fast.
Visually Appealing and Stimulating Foods
When people order foods online, they get tempted and stimulated to order more foods. Most often hungry people order more foods than it is necessary and the restaurants can avail this opportunity to make more profits.
Therefore, very high quality photos of foods with eye-catching descriptions and menu can greatly help restaurant owners to attract more customers and boost their sales. A study by Norbert Schwarz from USC’c Marshall School of Business and Robert S. Wyer, Jr from the Chinese University of Hong Kong reveals that hungry shoppers spend 64% more money than those of satiated people.
Online food ordering services allow customers to go through all the menu descriptions, any discount offers, prices and ingredients used in the items. So, they can order according to their choice and there arise no confusions or misunderstandings due to communication failure over phone calls.
Online Ordering as a 24/7 Service
Restaurants can get orders from customers even after the closing hours since the online ordering is a 24/7 service that allows customers to order any time from anywhere. On the other hand, restaurants can select a delivery time according to their preferred time during the business hours. Therefore, restaurants can even make profits outside their business hours which is a great feature of the online food ordering system.
Flexibility in Managing Menu
Since online menu is easily manageable and it costs no money to update the menu, it is thus flexible for the business owners. Besides, restaurants can make more interesting and attractive menus according to their needs and policies. But printed menu services do not allow this flexibility since those cost more.
Simplicity in Management
Through the online ordering system, a restaurant can manage the entire business very easily and flexibly. Restaurants do not need to confirm the orders by calling customers and the ordering system is completely free of charge. The online ordering service is managed online and it is an organised system. Therefore, it is both a time saving and a profit making service for restaurants.