Restaurant Website SEO
To promote a restaurant business, the owner should build an SEO friendly website that helps to reach customers very easily since the website would be valueless without visitors. To get on the first page of the search engines is the ultimate ambition of businesses but for that, a website builder should follow some rules.
People generally search or google something using some common keywords and a restaurant website should use the relevant keywords wisely throughout the website. The owner of the restaurant should do some research on the keywords relevant to his business and then apply to the website.
A restaurant website builder should choose an attractive and easily remembered domain name which really helps a lot. Some platforms offer customised domain names which could also be very effective to get a beautiful and simple domain name.
Page Title and Meta Description
Google displays around 55 characters of a page name and the perfect combination for title could be the restaurant’s name followed by the cuisine and location. The short description of the restaurant could be of 160 characters and keywords here should be used very wisely to get the best result.
Headlines and Image alt-tags
The restaurant name in City combination for the H1 can be used in the main page and for H2, description of the restaurant in terms of certain features of the cuisine can be placed. Besides,
the website builder should write something in the website images since google can read the alt-tag of these images and understand the contents.
Local SEO is very helpful for a restaurant business and is connected to the social profile of the restaurant and its listings. It indicates the search results related to a certain location. If someone searches for any specific type of restaurant near him, Google will return to places known as restaurants with that specific type of restaurants located around the user’s detected location.
Other Important SEO Factors
After the builder completes the keywords and local SEO sections of a restaurant website, Google considers the business as legitimate relevant for customers’ search. But some other important factors also influence on the ranking in search results.
Mobile Friendly or Not
The mobile-friendly website helps to rank top in search results and therefore, the builder of a restaurant website must ensure that it is accessible from mobile devices. In fact, a large number of customers order foods on restaurant websites using their phones and people under 30 are the frequent users.
Google considers the page speed of websites and slow speed pages do not help websites to rank top. In fact, 40% visitors leave a page that requires more than 3 seconds to load. So, the builder must keep in mind that a slow speed will not help the website for better outcomes.
An SSL certificate would also help a website to appear on search results and help the restaurant business by increasing customers engagement and sales.